To get greater results, use these 5 tips on your landing page to increase conversions.

1. Eliminate the website menu. This will help minimize distractions and get the visitors to focus on the things that will make them convert.

2. Get straight to the point. The less wordy your copy is, the greater the conversion rate your landing page will have.

3. Show how your product or service can be beneficial. You can do this with pictures, screenshots and use case examples to help your customers make an informed decision.

4. Make sure the "Calls to Action" (CTA) on your landing page matches the CTAs in your ads. In addition, your ad's offer should be in line with the landing page heading and copy.

5. Avoid complicated lead capture forms that are long. Keep it simple by asking for a first name and email. 

Bonus Tip: Finally, don't just put 'submit' on the button of your capture forms. Make your CTA buttons more engaging. For example, "Get Started Now" or "Connect with Us".

Remember, an effective landing can get better results if done right and give you better conversions from your ads or from your Google Business Profile.